NGDATA Releases Latest Version of Lily Enterprise 

NEW YORK, N.Y., Aug. 18 -- NGDATA, the customer experience management solutions company, today announced the latest version of its Lily Enterprise solution that empowers organizations to take action based on timely, contextual alerts to create personalized offers and experiences for customers.

Lily Enterprise v3.2 features an advanced rule engine that allows users to manage the best possible actions within the context of optimizing an ongoing customer conversation through integrated marketing execution systems. With this latest version, organizations can significantly improve and fully automate their targeting to customers across all channels, resulting in greater customer satisfaction, reduced attrition, greater retention, and higher profit margins.

“As companies evaluate big data and analytic strategies, they need to consider what type of data they want to use, and how that data will benefit their customers,” said Doug Henschen, VP & Principal Analyst at Constellation Research, Inc. “NGDATA turns insight into actions and brings context to the offers delivered through Lily Enterprise in order to improve the customer experience.”

New features and functions in Lily Enterprise include:

• Lily Rule Engine: Allows business users to configure optimal marketing actions based on individual Customer DNA, context parameters, and business rule conditions.
• Cloudera CDH 5 Certified: Lily 3.2 is certified with the latest version of the market leading Hadoop distribution.
• Improved UI: Provides a simple way to review all available metrics for improved productivity and ease of use.

“Great customer experience is a result of having data work for you. Customers have myriad touch points, but the key is knowing when to reach them, how, and with the right offer,” said Luc Burgelman, CEO of NGDATA. “This is precisely the new technology offered in Lily Enterprise. Lily triggers—via real-time alerts—the most appropriate action to take to best engage with the customer. The result is higher customer satisfaction and loyalty.”

Lily Enterprise can help organizations improve customer experiences. Learn how at: www.NGDATA.com.

About NGDATA

NGDATA is the customer experience management solutions company that enables enterprises to radically improve the effectiveness of their marketing campaigns, increase up-sell and reduce churn. The company delivers Lily Enterprise, which empowers enterprises to listen bigger to customer interactions across all channels, learn faster from customer’s behavior – continuously building intelligent Customer DNA—and execute smarter with highly targeted product offers and content. Lily includes a unique combination of interactive Big Data Management, Machine Learning, Real-time Behavioral Scoring and Segmentation capabilities in a single integrated solution. Headquartered in Gent, Belgium with offices in New York City and San Francisco, NGDATA provides solutions to data-driven sectors such as financial services, telco and media/publishing. Customers include: AXA, Orange, De Persgroep and Telenet, among many others.

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Source: NGDATA