Digimind Introduces Digimind Social to Analyze Any Topic with Dual AI Integration
PARIS, March 16, 2023 -- Digimind has unveiled the first Social Listening solution integrating two powerful AI engines to provide users with a comprehensive understanding of their online presence. The solution, which combines Digimind AI Sense and OpenAI ChatGPT, offers a seamless way to collect, analyze, and act on online conversations.
Digimind AI Sense is the data scientist behind the operation, detecting peaks and providing users with the data they need. Meanwhile, ChatGPT acts as the business analyst, providing a brief summary of the insights gained from the data.
Digimind AI Sense has access to the most recent posts on Social Media, Blogs, Reviews, Podcasts, and more, detecting key events about any brand or topic.
For each event, it detects the key metrics, such as reach, brand impact, and key mentions. This intelligence is then transmitted to ChatGPT, which will analyze and summarize it in plain English, as if it were written by a human analyst, in real time.
When a crisis is triggered, or a buzz (positive or negative) about a brand is starting, AI Sense can detect and identify key topics, key influencers, etc., while ChatGPT uses this data to generate a summary of thousands of mentions in real time. Whether it’s tweets, posts on forums or blogs, or even podcasts… No need to scroll through messages or articles to understand their nature, the ins and outs of the trend, the buzz, or the emerging potential crisis: a summary is automatically provided to users to explain, in just a few sentences, the “why” behind the peaks.
This new enhancement in Digimind Social is also able to provide an instantaneous analysis of:
- The effectiveness of a brand or competitor campaign, allowing you to better analyze product launches, for example.
- Viral concepts and consumer-favorite themes.
- The creation and propagation of spontaneous popular hashtags to perceive emerging trends.
- The virality of influencers according to their speech or campaign theme.
The analysis time can be cut to just a few seconds, allowing the marketing and communication teams to efficiently take the appropriate actions.
Paul Vivant, Digimind CEO, commented: "I’m really proud to announce that by joining the forces of these two AIs, Digimind is able to launch the most powerful Social Listening solution on the market. It is as if each user gets full access to two dedicated analysts: one data scientist, and one business analyst 24/24, 7/7. This saves hours of analysis and allows our clients to react much faster by having an instant brief on the situation."
With this new social listening solution, Marketing and Communication teams can stay on top of their company’s online reputation and gain valuable insights into the online conversations happening around their brand. The technology is designed to be easy to use and highly effective, making it a valuable tool for businesses of all sizes.
Digimind is a global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to plan, execute, and analyse their marketing strategy effectively. With offices in New York, Paris, Singapore, Grenoble, Rabat, Buenos Aires, Mexico, Madrid, and Amsterdam, Digimind is part of Onclusive, a global partner for public relations and Communications success.