Advanced Computing in the Age of AI|Friday, November 27, 2020
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SoftIron Appoints Greg Bruno as Chief Architect, Continues Growth Trajectory 

SAN DIEGO, Oct. 22, 2020 – SoftIron Ltd., the leader in task-specific data center solutions, continues on its growth trajectory in both technical and geographic reach with the opening of two new offices, and the appointment of Greg Bruno to the role of Chief Architect.

Bruno, who joins SoftIron from Teradata, will lead the company’s software and hardware integration strategy, bringing more than two decades of engineering experience to the rapidly growing team. Bruno is best known for his role in helping to develop the Rocks cluster toolkit at the San Diego Supercomputer Center, as well as his role as Vice President of Engineering and co-founder of StackIQ, which was acquired by Teradata in 2017.

Already operating (pre-Covid) under a global, distributed organization model, SoftIron have recently established three new facilities in San Diego (California), Dallas (Texas) and Berlin (Germany). This has allowed them to not only attract the finest global engineering talent, but to also further their strategy to build out global manufacturing and operations expertise closer to centers of customer concentration in the US, Europe and beyond.

“Silicon Valley is no longer the single epicenter of exceptional engineering talent. We’re finding that good candidates are less prepared to relocate and Covid has only accelerated this.” said Phil Straw, CEO of SoftIron. “At the same time, as a manufacturer as well as a developer, we want to grow in a distributed manner, leveraging the best talent and the latest technologies in what we call our “edge manufacturing” strategy: enabling us to deliver globally, but respond locally. We’ve spent the better part of a decade building an innovative technology platform that we believe will fundamentally re-define the data center. In adding the considerable talents of Greg Bruno, as well as the team he brings with him, to the mix, we’re demonstrating our ongoing commitment to be one of the most strategic computer companies in the world.”

“There has been a certain level of stagnation in the data center and server industry when it comes to the way that hardware is designed and sourced which has, disappointingly, become an almost acceptable status quo.” said Greg Bruno, newly appointed Chief Architect for SoftIron.

SoftIron embodies true, grass-roots innovation in their approach to design and manufacturing, which is rare in an age of prevalent commodity hardware, and the performance outcomes speak for themselves. The opportunity to contribute to SoftIron’s ambitious quest to redesign the datacenter in this manner is an exceptional one, and I look forward to working with the team to deliver outstanding solutions for the enterprise.”

Bruno will be joined at SoftIron by Mason Katz, Systems Architect (who was also a co-founder of StackIQ and the Rocks cluster project), and Anoop Rajendra, Senior Architect (previously a core developer at StackIQ and with the Rocks cluster project) in the new San Diego office.

Prior to joining SoftIron, Bruno was an Engineering Fellow in the Technical and Innovation Office Research Team at Teradata. Bruno earned his Ph.D. in Computer Science in 2008 at UCSD, where he focused on parallel storage systems and helped develop Rocks, an open-source HPC cluster software distribution at SDSC.

About SoftIron

SoftIron is the world-leader in task-specific appliances for scale-out data center solutions. Their superior, purpose-built hardware is designed, developed and assembled in California, and they are the only manufacturer to offer auditable provenance. SoftIron’s HyperDrive software-defined, enterprise storage portfolio runs at wire-speed and is custom-designed to optimize Ceph. HyperSwitch is their line of next-generation, top-of-rack switches built to maximize the performance and flexibility of SONiC. HyperCast is their high-density, concurrent 4K transcoding solution, for multi-screen, multi-format delivery. SoftIron unlocks greater business value for enterprises by delivering best-in-class products, free from software and hardware lock-in. For more information visit www.SoftIron.com.


Source: SoftIron

About the author: Tiffany Trader

With over a decade’s experience covering the HPC space, Tiffany Trader is one of the preeminent voices reporting on advanced scale computing today.

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