Advanced Computing in the Age of AI|Friday, December 4, 2020
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AI Food Tech Company Spoon Guru Appoints Viv Craske to Lead US Growth 

February 19, 2020 -- London-based AI food technology start-up Spoon Guru, is strengthening its leadership team in the U.S. by appointing Viv Craske as Senior Vice President of Commercial Development, to expand the strategy and sales team.

The new appointment starting in February 2020, follows Spoon Guru’s rapid international growth across Australia, New Zealand, the Netherlands - with a key focus for 2020 on Craske expanding the U.S. territory. Craske’s role will include supporting the rollout state by state and strategic partnerships with U.S. retailers. Spoon Guru currently has heavyweight partnerships with international retailers including Tesco, Woolworths and Albert Heijn.

Viv Craske. Image courtesy of Spoon Guru.

“I am delighted to welcome Viv to the business,” says Markus Stripf, Co-Founder and CEO of Spoon Guru. “With an entrepreneurial mindset and exceptional commercial instincts, we look forward to him accelerating Spoon Guru’s growth in the U.S. to develop our sales teams and bring his in-depth knowledge to retailers.” 

Craske’s broad experience includes selling data products into grocery retailers having built the sales team as Business Development Director and Managing Director at leading food tech startups including mySupermarket.  

“I am thrilled to be joining Spoon Guru’s leadership team and capitalising on the company’s expansion”, says Viv Craske. “My role will include driving the business forward by scaling sales operations in the U.S., driving brand awareness, along with growing revenue across territories and the company’s market share.”

A respected figure in the food industry, Craske previously worked as an adviser on digital strategy for leading retailers and most of the leading CPGs. He is also an expert in digital marketing having set up his own agency and penning a book titled, ‘Surviving Digital Disruption’.

“I’m looking forward to helping partners see significant increases in consumer conversion rates, basket size, return rates and customer lifetime value through Spoon Guru’s food discovery AI platform,” adds Craske.

About Spoon Guru

Established in 2015, Spoon Guru is a London-based AI food technology start-up that has developed a unique food search & discovery engine to cater for individuals with specific dietary food requirements or health objectives. A world leading end-to-end solution, Spoon Guru combines AI and machine learning with nutritional expertise to enable food retailers to deliver a highly personalised experience tailored to each consumer, based on their distinct and unique dietary, health and wellness needs. The platform processes billions of data points on a  daily basis and analyses every ingredient as well as its nutritional value to allocate the appropriate dietary tags to each product or recipe, enabling large and unstructured data sets to be easily searched and accurately filtered to deliver relevant choices.

Source: Spoon Guru 

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