News & Insights for the AI Journey|Sunday, August 25, 2019
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HPE Expands GreenLake Service 

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Hewlett Packard Enterprise, which launched its GreenLake hybrid cloud initiative in 2017 as a pay-as-you-go automated service, said it is expanding that cloud services strategy with new tools along with partnerships with Google Cloud and datacenter specialists CyrusOne and Equinix.

Among the goals is extending those services from the datacenter to the cloud and out to new edge services.

HPE (NYSE: HPE) and other hybrid and multi-cloud vendors are consistently emphasizing consistent cloud performance for applications and other workloads. Indeed, the shift to hybrid and multi-cloud deployments has led many users to tailor IT infrastructure based on specific workloads.

These infrastructure vendors are betting customers migrating to the cloud will be willing to pay for new services that deliver a consistent experience between datacenters and the cloud, especially if offered on consumption basis.

HPE said GreenLake represents the fastest growing segment of business, with over 600 customers accounting for more than $2.8 billion in total IT contracts. “Everyone recognizes that customers want technology delivered as a service, but they also want it on their terms,” HPE CEO Antonio Neri said Tuesday (June 18) in announcing the plans to offer the portfolio of services by 2022.

The GreenLake service also has served as a platform for integrating technologies from a growing list of acquisitions. Along with the pay-as-you-go offerings, HPE said it would upgrade software services obtained through acquisitions such as Aruba Networks and BlueData, the machine learning specialist.

For instance, it is incorporating Aruba’s wireless networking technology for applications like edge switching, data analytics and security.

HPE and Google (NASDAQ: GOOGL) announced a hybrid cloud partnership in April. The ongoing collaboration again emphasizes consistent performance across public cloud and legacy on-premises operations, the partners said.

HPE said its offerings for mid-market customers along with GreenLake services through co-location partners CyrusOne and Equinix, along with HPE GreenLake for Aruba are all available immediately.

Other infrastructure vendors are offering variations on the hybrid and multi-cloud themes as they compete to offer consistency across in-house and cloud platforms. For example, cloud data services specialist NetApp Inc. (NASDAQ: NTAP) also unveiled a new hybrid cloud service this week that combines a “customer-driven” data fabric with what it calls “hybrid multi-cloud” deployments.

Dell (NYSE: DELL), HPE and NetApp are working with public cloud providers to connect data stored on-premises with multi-cloud deployments with the goal of consistency for application developers hustling to get distributed apps out this door.

HPE touts its entry as reducing capital expenditures related to overprovisioning along with reducing the time required to deploy IT projects. HPE and others are emphasizing the ability to scale computing and storage capacity to reduce unused capacity.

About the author: George Leopold

George Leopold has written about science and technology for more than 30 years, focusing on electronics and aerospace technology. He previously served as executive editor of Electronic Engineering Times. Leopold is the author of "Calculated Risk: The Supersonic Life and Times of Gus Grissom" (Purdue University Press, 2016).

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