Teradata Introduces New Master Data Manager 

Teradata Corporation today introduced a new release of Teradata Master Data Manager, an enterprise-level solution that unifies all the data about a company's core business entities – customers, suppliers, distributors, products and locations, for example – to provide business analysts and marketing decision-makers alike a single view of that "master" data so they can better leverage analytic data solutions and integrated marketing applications to foster stronger business relationships and deliver richer customer experiences.

Optimized for the Teradata Database, Master Data Manager creates a central repository to support and manage core (customers, products, vendors, locations) data domains across divisions, regions, geographies and the enterprise as a whole. The application is available on premise or in the cloud and delivers a complete workflow-driven data governance framework, and a robust integration platform that fully leverages the power and scalability of Teradata.

For Teradata customers, who expect world-class performance, scalability and security, Teradata Master Data Manager is a far better option than stand-alone product sets because it permits leverage of an infrastructure that already supports many of the essential integrations and contains the core set of attributes, keys and relationships that need to be managed as master data.  In addition, Teradata Master Data Manager takes advantage of Teradata's industry leading database features, creating further synergies for Teradata customers.

"Today's marketing operations executives and managers, as well as business analysts across departments, want a 'single version of the data' when it comes to understanding and analyzing their company's performance. Teradata Master Data Manager was the obvious choice for Meredith to move toward this goal and improve employee productivity, by providing a more unified view of customer data and scoring," said Casey Showalter, director, Database Marketing with Meredith Corporation, a leading global publishing company.  

Organizations typically have large volumes of customer data spread across many systems, and it is generally fragmented and often inconsistent.  But business insight and value creation depend upon accurate and complete master and reference data.

Among the many noteworthy features and capabilities of the new version of Teradata Master Data Manager are:

• Creates and manages a central repository of master data.
• Enables real-time integration and synchronization of a single view of master data.
• Generates a single view of customers, products, locations and relationships and supports the global identification and linking of "master" business entities and the relationships between them across the enterprise.
• Governs and consistently organizes business data by providing ongoing master data stewardship and governance capabilities through monitoring, corrective action, workflow and reporting.
• Delivers a single accurate view of master reference data to analytics and business processes.
• Provides the ability to analyze warehouse data based on cleaner, high quality information.
• Includes customizable data models, user interface and connectivity to accommodate changing requirements.
• Supports easier integration of third-party cleansing and matching tools, such as Trillium
• Enables customers to take advantage of a newly established data quality partnership with Loqate, which specializes in address and location standardization and geocoding.